Rewire Your Brain for Business Success – How to Harness the Power of the Four Intelligences


by Valeh Nazemoff

Do you ever feel like you’re drowning in the flood of data you receive each day? Are you simply reacting to challenges at work, instead of proactively addressing them? You are not alone. A new approach called “The Four Intelligences” can serve as a life preserver to help us master the flood of information we receive every day.

In my role as Senior Vice President of a business performance management firm, I commonly see executives struggle when attempting to answer two key questions:

  1. Are you confident that your organization’s performance will improve?
  2. Do you believe that the information you have in hand is accurate?

The management team at one client in particular was providing their executives with mountains of reports, sometimes hundreds of pages. The execs were overwhelmed and didn’t know how to make sense of it. They weren’t sure what questions to ask, what data they needed or why they needed it. Leadership wanted to make a difference to impact and transform their organization, but found it too difficult without insight into what was going on in their organization. That’s what sparked my creation of the “Four Transformational Intelligences.”

Valeh Nazemoff

Valeh Nazemoff

This new approach for business transformation blends practical strategies based on research from organizational psychology, neuroscience, business analytics, and multiple intelligences theory. These types of intelligences – financial, customer, data, and mastermind – are different but interrelated and, when coupled with key exercises, can lead to exponential organizational change. My original goal when creating this approach was to help my clients retrain their brains and drive value in their organizations, but I soon realized that this knowledge can benefit anyone from individual leaders up through entire organizations.

But what are the Four Intelligences?

  1. Financial Intelligence: Collect and use financial data to generate insights that lead to increased cash flow, profitability, and growth, as well as quality and productivity.
  2. Customer Intelligence: Understand your customers and how to find, attract, and connect with them on multiple, nuanced levels.
  3. Data Intelligence: Create easily understood, organization-wide processes, procedures, and systems through collaboration.   Communicate data in a timely manner and useful visual format.
  4. Mastermind Intelligence: Build a non-judgmental, creative environment based on mutual respect and collaboration.  Empower employees to be innovative when engaging and supporting partners and customers.

Each of the Four Intelligences encompasses a unique set of questions for every decision maker to ask himself or herself and their team. By training their brains to think along these lines, they will be able to use the outputs from these queries to identify, evaluate, and pursue transformational opportunities.

As I was building the methodology for this approach while consulting with my clients, I realized there is another major area to consider as you are about to embark on a new endeavor – your mindset.

“When the student is ready, the master appears”
This expression applies to the workplace as well. But, what does it mean to you? To me, it means that true learning and transformation can only occur when you have the right attitude, or mindset.

To make this mental transition, you must prepare, prepare and then prepare some more. Asking the proper strategic questions at the outset of a project can help you avoid costly rework, delays and deviations from strategy. Thorough and strategic assessment and documentation is key, as it paints a clearer picture of potential impacts on people, processes and systems. Through my work, I’ve learned that there is no tool or process that can replace the effectiveness of a meticulous requirements analyst. You may not have one at your disposal, but that doesn’t mean that you can’t learn to ask similar questions.

Get On the Same Page
Let’s say you ask all the right questions and map out your strategy. Then you must be all set, right? Not quite yet. Does everyone who will be impacted – both internally and externally – by this project share the same definitions of key terms? Of necessary action items? Of who is responsible for what? By ensuring that all players are on the same page from the get-go, you establish a cohesive mindset that improves your odds of achieving impactful and lasting change.

An Iterative Cycle
The Four Intelligences are not a static tool – rather, they represent a dynamic, iterative cycle. By constantly reevaluating changing conditions through the lenses of Financial, Customer, Data and Mastermind Intelligence, you provide yourself with ongoing opportunities to refine and readjust strategy as needed.

Caution: May Be Habit Forming
Just like with any new pattern of behavior, harnessing the power of the Four Intelligences comes through practice. Your goal is to create a habit of automatically thinking along the lines of the Four Intelligences. It’s not just rhetoric either – there are many engaging exercises you can try solo or as a team to really internalize the methodology. Once that occurs, you can easily spot what areas can benefit from your attention, and then improve them, helping yourself and your organization.

As you learn to cut through the clutter of daily data and collect and use critical information, you’ll see that you have optimized business performance through a combination of strategy, technology and teamwork. Then, you will be able to confidently answer “Yes” to those two key questions.

Valeh Nazemoff is the Senior Vice President and co-owner of Acolyst, a high-level business technology performance management consulting firm. An accomplished strategic advisor, team builder, speaker, author and teacher, she is passionate about improving people’s lives through strategic planning, technology and teamwork. Learn more about Valeh Nazemoff and her new book, The Four Intelligences of the Business Mind, at and

ERICSSON’s 10 hot consumer trends for 2015: connectivity integrated into daily life

Ericsson• Ericsson ConsumerLab’s annual report shows that consumers want technology and connectivity to be integrated into all facets of daily life – in everything from bathroom mirrors, to sidewalks and medicine jars

• Consumers are becoming more comfortable with ideas that once seemed beyond imagination – like robots in the home and mind sharing

• In 2015, consumers will watch streamed video more often than broadcast TV

The end of 2014 is approaching, and Ericsson ConsumerLab can now, in the fourth edition of its annual trend report, present the hottest consumer trends for 2015 and beyond.

Michael Björn, Head of Research, Ericsson ConsumerLab, says: “The cumulative effect of smartphones becoming part of mainstream society is astonishing. As consumers, we try out new apps and keep the ones we think improve, enrich or even prolong our lives at such a rapid pace that we don’t even notice that our attitudes and behaviors are changing faster than ever. Services and products that quite recently seemed beyond imagination are now easily accepted and believed to rapidly reach the mass market. With only five years until 2020, the future really does seem closer than ever before.”

The insights in the report “10 hot consumer trends for 2015 and beyond” come from Ericsson ConsumerLab’s global research program, with a special focus this year on smartphone owners aged 15 to 69 in Johannesburg, London, Mexico City, New York, Moscow, San Francisco, Sâo Paulo, Shanghai, Sydney and Tokyo – statistically representing the views of 85 million frequent internet users.

These are the 10 hot consumer trends for 2015 and beyond:

1. The streamed future. Media use patterns are globalizing. Viewers are shifting towards easy-to-use on-demand services that allow cross-platform access to video content. 2015 will be historic as more people will watch streamed video on a weekly basis than broadcast TV.

2. Helpful homes. Consumers show high interest in having home sensors that alert them to water and electricity issues, or when family members come and go.

3. Mind sharing. New ways to communicate will continue to appear, offering us even more ways to keep in touch with our friends and family. Many smartphone owners would like to use a wearable device to communicate with others directly through thought – and believe this will be mainstream by 2020.

4. Smart citizens. The idea of smart cities is intriguing – but a lot of that intelligence may actually come about as a side effect of the changing everyday behaviors of citizens. As the internet makes us more informed, we are in turn making better decisions. Consumers believe traffic volume maps, energy use comparison apps and real-time water quality checkers will be mainstream by 2020.

5. The sharing economy. As the internet enables us to efficiently share information with unprecedented ease, the idea of a sharing economy is potentially huge. Half of all smartphone owners are open to the idea of renting out their spare rooms, personal household appliances and leisure equipment as it is convenient and can save money.

6. The digital purse. 48 percent of smartphone owners would rather use their phone to pay for goods and services. 80 percent believe that the smartphone will replace their entire purse by 2020.

7. My information. Although sharing information when there is a benefit is fine, smartphone owners see no point in making all of their actions open to anyone. 47 percent of smartphone owners would like to be able to pay electronically without an automatic transfer of personal information. 56 percent of smartphone owners would like all internet communication to be encrypted.

8. Longer life. Smartphone owners see cloud-based services of various kinds giving them the potential to live healthier and longer lives. Jogging apps, pulse meters and plates that measure our food are believed to help prolong our lives by up to two years per application.

9. Domestic robots. Consumers are welcoming the idea of having domestic robots that could help with everyday chores. 64 percent also believe this will be common in households by 2020.

10. Children connect everything. Children will continue to drive the demand for a more tangible internet, where the physical world is as connected as the screens of their devices. 46 percent of smartphone owners say that children will expect all objects to be connected when they are older.

About Ericsson ConsumerLab

Ericsson ConsumerLab has close to 20 years’ experience of studying people’s behaviors and values, including the way they act and think about ICT products and services. Ericsson ConsumerLab provides unique insights on market and consumer trends.

Ericsson ConsumerLab gains its knowledge through a global consumer research program based on interviews with 100,000 individuals each year, in more than 40 countries and 15 megacities – statistically representing the views of 1.1 billion people. Both quantitative and qualitative methods are used, and hundreds of hours are spent with consumers from different cultures.

Download high-resolution photos and broadcast-quality video at
Ericsson is the driving force behind the Networked Society – a world leader in communications technology and services. Our long-term relationships with every major telecom operator in the world allow people, businesses and societies to fulfill their potential and create a more sustainable future.
Our services, software and infrastructure – especially in mobility, broadband and the cloud – are enabling the telecom industry and other sectors to do better business, increase efficiency, improve the user experience and capture new opportunities.

With more than 110,000 professionals and customers in 180 countries, we combine global scale with technology and services leadership. We support networks that connect more than 2.5 billion subscribers. Forty percent of the world’s mobile traffic is carried over Ericsson networks. And our investments in research and development ensure that our solutions – and our customers – stay in front.

Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales in 2013 were SEK 227.4 billion (USD 34.9 billion). Ericsson is listed on NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York.

280 Group Announces Release of “Optimal Product Process 2.0” book for Product Management/Marketing

280 GroupBrian Lawley, 280 Group CEO and Founder, announced this week the release of the book Optimal Product Process™ version 2.0, which outlines the company’s modern, up-to-date product lifecycle management process that meets today’s Product Management and Product Marketing challenges.

The new ebook, available on December 8, 2014, from http://www., has been revamped based on feedback from the 280 Group’s clients, training attendees and the overall Product Management community. “We utilized the feedback from tens of thousands of our training and consulting clients as well as the overall Product Management community,” says Lawley. “The new version is much more flexible, and can support teams using various methodologies, including Agile, Waterfall, or Hybrid development. It can be easily adapted for nearly any environment, industry, or market.”

Lawley says the original impetus for the book came from several factors:

  1. Methodologies, frameworks, product process, training and other materials available for product management and product marketing were out of date. “Most of what was out there was developed in the mid-1990s or early 2000s,” Lawley says. “Between the Internet, social media, new development methodologies, rapid release cycles, and instantaneous availability of competitive information, the jobs of Product Manager or Product Marketer had completely changed, so we wanted to address that need.”
  1. In many companies, there was a lack of clarity on the roles and responsibilities of Product Management and Product Marketing. Some companies tried to have one person fill both roles. In other places, each discipline had one person assigned to each role, but with no clear direction, there was overlap of some tasks, while other critical tasks were completely overlooked.
  1. Companies had adopted new methodologies such as Agile without the strategic underpinning required for success. “An Agile development process is certainly exciting in terms of rapid software development,” says Lawley. “But what we were seeing is that at the same time companies were embracing this new development model, they were also not performing other critical functions of the lifecycle—developing business cases, crafting marketing strategy, and planning for end-of-life. So we wanted to create something that takes advantage of quick development – without missing the strategic elements necessary for optimum success.”
  1. There was no consistency in methodology from company to company, so Product Managers and Product Marketers were not able to leverage skills effectively as they switched companies or industries.

“We drew on the base-level work we had participated in during 2009-2010 when we helped the AIPMM (Association of International Product Management & Marketing) create the worldwide standard seven phase lifecycle model,” Lawley explains. “We took the seven phase lifecycle and dramatically expanded it to build a comprehensive product process that goes beyond a basic training course to include corresponding templates, books, certifications, and coaching programs.”

The seven phases described in the book include Conceive, Plan, Develop, Qualify, Launch, Maximize, and Retire. One change in the Second Edition of the Optimal Product Process is that Phase VI has been changed from “Market” to “Maximize.” This change was made to fully maximize revenues and profitability by reflecting the need for continual marketing programs, as well as other activities, such as demand generation, competitive responses, public relations, incorporating customer feedback into future revisions, and supporting the sales force.

“Higher profits, better products and long-term competitive advantage are the result of implementing excellent Product Management methodology,” says Lawley. “By applying the Optimal Product Process, companies can expect to deliver products that delight their customers and at the same increase revenues and profitability.”


Brian Lawley is recognized as a thought-leader and authority on the profession of Product Management and Product Marketing. He is the CEO and Founder of the 280 Group, which transforms organizations and individuals to perform highly effective product management. Lawley is author of five best-selling Product Management books and one of the creators of the Optimal Product Process™. He is also the former President of the Silicon Valley Product Management Association (SVPMA), was awarded the AIPMM Award for Thought Leadership in Product Management, and has been featured on World Business Review and the Silicon Valley Business Report.

New Red Giant Shooter Suite 12.6.1 Release Keeps RED Camera Media In Sync

Red GiantPortland, OR – December 4, 2014 Red Giant today released the latest update to its powerfulShooter Suite, a collection of purpose-built applications that give directors of photography, videographers, shooters and filmmakers the automation and workflow capabilities they need to offload, analyze, touch up and synchronize digital media destined for post. Headlining the Shooter Suite 12.6.1 release is PluralEyes 3.5.5 support for RED camera media.

The go-to tool for audio and video sync automation, PluralEyes support for RED media ensures users can easily sync multi-camera and dual-system audio production media shot on RED cameras in a matter of seconds. Thanks to its outstanding accuracy, the new PluralEyes update even supports sync automation for spanned RED media, treating multiple files as a single logical clip. The update also enhances the overall export workflow and includes a new welcome video tutorial to help new users start using PluralEyes faster than ever before.

In addition to the new PluralEyes update, the Red Giant Shooter Suite includes a number of improvements to the Offload, BulletProof and Instant 4K applications.

Free Update for Existing Shooter Suite 12.6 and PluralEyes 3.5 Customers
The Red Giant Shoot Suite 12.6.1 release is free to existing 12.6 users and can be downloadedhere or use Red Giant Link to update.

PluralEyes 3.5 users will receive a notification upon software launch that an update is available.

Shooter Suite and PluralEyes Pricing
Red Giant offers the full Shooter Suite 12.6.1 package for 399.00 USD. Existing Shooter Suite users who fall outside the free update guidelines can update their existing applications for 99.00 USD.

PluralEyes 3.5.5 is sold as part of the Shooter Suite Shooter Suite 12.6.1 and as a standalone product for $199.00 USD. Existing users who fall outside the free update guidelines can update their existing PluralEyes solo application for $79.00 USD.

The Red Pledge
The Red Pledge is Red Giant’s commitment to customer happiness, with no purchasing hassles. Learn about the Red Pledge guarantee at

About Red Giant
Red Giant is a software company made up of talented artists and technologists who collaborate to create unique tools for filmmakers, editors, VFX artists, and motion designers. Our company culture is focused on finding balance between work and life – we call it “the double bottom line.” This philosophy helps us ignore complexity in favor of building simple tools that yield giant results. Over the last decade, our products (like Magic Bullet and Trapcode) have become the standard in film and broadcast post-production. With over 200,000 users, it’s nearly impossible to watch 20 minutes of TV without seeing our software in use. From our experiences as artists and filmmakers, we aspire not only to provide tools for artists, but inspiration as well. Watch our films, learn from over 200 free tutorials, or try our software at

PTel launches Refer-a-Friend program rewarding customers for spreading the word

PTel(CHICAGO) – PTel Mobile, one of the original no-contract wireless companies in the United States, is rewarding PTel Mobile customers with a free month of “Unlimited Everything” service or a $10 Paygo credit if successfully referring their friends and family.

PTel Mobile’s new Refer-A-Friend program rewards those who spread the word by giving them one month of complimentary service that they currently use. Utilizing the 4G LTE network of T-Mobile USA, Inc. PTel Mobile’s four affordable “Unlimited Everything” no-contract plans allow users to have fast and reliable connections from nearly anywhere in the U.S.

“PTel Mobile wants to not only reward loyal customers, but encourage them to share information about affordable plans with friends and family,” says Omar Aqel, Co-founder of PTel Mobile. “With the launch of our new plans that start for as little as $20 a month and data options that range from 150MB to 4GB, we have options that appeal to an array of customers.”

Interested PTel Mobile subscribers simply need to provide the number of the person who referred them at purchase. Then, once the new subscriber loads their second month of service, the referrer will receive a free month of whatever service plan they use—from $20 to $65/month plans—or $10 if the customer uses Paygo.

PTel Mobile utilizes the blazing fast 4G LTE network of T-Mobile USA, Inc., allowing users to have fast and reliable connections from nearly anywhere in the U.S. Their five Unlimited Everything plans include:

  • $20/month Unlimited Everything – talk, text, MMS, International text and 150 MB of 3G/4G data
  • $25/month Unlimited Everything – talk, text, MMS, International text and web (unlimited 2G speeds).
  • $35/month Unlimited Everything- talk, text, MMS, International text and web (first 500 MB up to 4G LTE speeds).
  • $50/month Unlimited Everything- talk, text, MMS, International text and web (first 2GB up to 4G LTE speeds).
  • $65/month Unlimited Everything- talk, text, MMS, International text and web (first 4GB up to 4G LTE speeds).

For more information on their Refer-A-Friend campaign, please visit

About PTEL Mobile
Based in Chicago, PTel Mobile is one of the original no-contract wireless companies in the United States and has been serving its customers since 2001. As a true pioneer in no-contract wireless, PTel Mobile was the first in the industry to introduce online activations and payments and continues to offer the most competitive rates with their Unlimited plans starting at $20/month. PTel Mobile leverages the fast and dependable nationwide 4G LTE network of T-Mobile USA, Inc., which reaches approximately 96% of Americans. Customers value and benefit from PTel Mobile’s 100% U.S.-based, live and highly-trained customer service specialists. For more information, visit

KnowBe4 Issues Alert: Social Engineering Threats Soaring

KnowBe4Tampa Bay, FL (Dec 3, 2014) KnowBe4 issued an alert today warning of a recent spate of high profile social engineering attempts targeted at prominent businesses. One such attack includes high profile financial advisors, officers and deal makers, thought to be an attempt to gain a Wall Street edge. The FBI also alerted private sector companies that targeting of their networks is a significant threat as reported by Reuters lateMonday. Not to be left out, small business and consumers are being targeted with fake IRS agents looking for a little extra dough for the holidays along with an uptick in phishing emails posing as  Costco, Home Depot and a variety of shipping sources.

Stu Sjouwerman, KnowBe4 CEO said, “Hackers will use as many avenues to break in as they can dream up, but social engineering is one of the favored. We are hitting the season when online shipping is at a peak and employees become much more complacent. It is important to keep users alert and aware of how much a target they are, especially during scam season.” Furthermore, Sjouwerman warns, “I cannot think of a more urgent reason to step all employees through effective security awareness training to keep them on their toes with security top of mind.”

Similar to a magazine’s editorial calendar, hackers have a “scam calendar” that focuses on events and opportunities to take maximum advantage of unsuspecting users or lax employees. These malware campaigns don’t discriminate between home or office and use social engineering to trick users. Millions of such phishing emails are sent each day and just one user in a hurry clicking on something might take down a system or a company.

Sjouwerman offers this advice:

1) Be on the lookout for “Shipping Problem” emails from from FedEx, UPS or the US Mail, where the email claims they tried to deliver a package from (for instance Apple Computer) but could not deliver due to an incomplete address. “Please click on the link to correct the address and you will get your package.” If you do, your computer is likely to get infected with malware. Warn everyone in the family, especially teenagers.

2) Watch out for alerts via a TEXT to your smartphone that “confirm delivery” from FedEx, UPS or the US Mail, and then asks you for some personal information. Don’t enter anything. Think Before You Click!

3) Reiterating a warning KnowBe4 sent out a few weeks ago, there is a fake refund scam going on that could come from a big retailer. It claims there was a “wrong transaction” and wants you to “click for refund” but instead, your device may be infected with ransomware.”

If not a customer, KnowBe4 will allow IT managers to create a free account and send a simulated phishing test to 100 users to see what the Phish-prone percentage of your organization is.

For more information visit:

Additional links:
Reuters story:
Social engineering:
Security Awareness Training:

About Stu Sjouwerman and KnowBe4

Stu Sjouwerman (pronounced “shower-man”) is the founder and CEO of KnowBe4, LLC, which provides web-based Security Awareness Training (employee security education and behavior management) to small and medium-sized enterprises. A data security expert with more than 30 years in the IT industry, Sjouwerman was the co-founder of Inc. 500 company Sunbelt Software, an award-winning anti-malware software company that he and his partner sold to GFI Software in 2010. Realizing that the human element of security was being seriously neglected, Sjouwerman decided to help entrepreneurs tackle cybercrime tactics through advanced security awareness training. KnowBe4 services hundreds of customers in a variety of industries, including highly-regulated fields such as healthcare, finance and insurance and is experiencing explosive growth with a surge of 427% in 2013 alone. Sjouwerman is the author of four books, with his latest being Cyberheist: The Biggest Financial Threat Facing American Businesses.

About Kevin Mitnick

Kevin Mitnick is an internationally recognized computer security expert with extensive experience in exposing the vulnerabilities of complex operating systems and telecommunications devices. He gained notoriety as a highly skilled hacker who penetrated some of the most resilient computer systems ever developed. Today, Mitnick is renowned as an information security consultant and speaker, and has authored three books, including The New York Times best seller Ghost in the Wires. His latest endeavor is a collaboration with KnowBe4, LLC.

Three reasons why a software KVM switch is better than hardware

Edge RunnerGuest post by Chris Kowal
VP, EdgeRunner
(734) 927-1552

Hardware KVM switches have been around for decades as they provide the useful ability to control multiple PCs with a single keyboard, video monitor, and mouse. However, technology marches on and today this capability is being replaced by software KVM switches that are less costly and provide superior functionality.Software KVM switches virtualize the function of KVM switch hardware and seamlessly blend keyboard and mouse sharing (KM) functions with keyboard, video and mouse sharing (KVM) functions, providing the unique capability to work with multiple computers regardless whether they have a monitor or not, are local or remote or are physical or virtual machines.The flexibility of software KVM switches enable them to support configurations that are difficult to deploy with hardware KVM switches and create a degree of integration between multiple PCs to the point they seem to meld into a single multifunctional computer.

Software KVM switch technology, like Multiplicity 3, is rapidly finding its way into main stream applications like process control, securities trading and 911 command centers. If you are considering a hardware approach to your KVM switch needs, read on to learn the three reasons to implement software KVM switches in place of hardware KVM switches.


1) Flexible Configurations Support Higher Productivity
Software KVM supports seamless integration for all of your system components, including support for high resolution monitors (including 4K), headless PCs, virtual machines and tablets like the Surface Pro. Advanced user capabilities, such as data and audio transfer, simplify sharing of information and alerts across systems. Security capabilities enable user control over all aspects of remote connections and provide AES-256 data encryption whenever data is moved between systems.

2) Universal Monitor Compatibility
Software KVM switches work seamlessly with any combination of connection ports, and do not have backward or forward port compatibility issues. Universal monitor compatibility is a requirement if your PCs are from different manufacturers or of different ages as they likely have a variety of connection types (VGA, HDMI, DVI, DisplayPort, PS2, USB) making it nearly impossible to find a hardware switch with the right connector combination.

3) Low Cost and Easy Upgrade
Software KVM switches are typically five times less costly than hardware KVM switches, usually priced under $100 USD. Additionally, software KVMs can be conveniently downloaded, speeding deployment and won’t wear out eliminating the cost and concern of replacing hardware components. Keeping up with enhancements is as simple as downloading the latest version.

MultiplicityAs Software KVM technology continues to advance, the business case has become obvious and the demand is rising. A recent implementation of software KVM in an automotive process control environment eliminated extra hardware, going from 6-8 keyboards and mice per workstation to one, and reducing hardware KVM switch, cable and amplifier costs by $2,000 USD per workstation. Switching to software KVM generated enough savings for the automotive manufacturer to fund the new systems required to support an expansion of their operation.

If you use a KVM switch now or are thinking of getting one, you should take a test drive and download a software KVM switch for a free trial.


©2014 by EdgeRunner LLC. All Rights Reserved. 15090 Beck Road Plymouth, MI 48170.


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