Technology Trends for SMBs: 2013 Outlook with Ed Abrams (Podcast)
Podcast with Ed Abrams, IBM‘s VP of Marketing and Strategy for Small and Medium-sized businesses (SMBs).
By 2017, the CMO will Spend More on IT Than the CIO, according to Gartner. With that in mind, small and midsize businesses (SMBs) are evaluating strategies for business success, keeping in mind that new technologies and marketing trends are likely to take center stage in the coming year.
In the podcast, Ed and I discuss how SMBs can better understand the individual consumer, how SMBs are leveraging mobile and cloud technologies in order to unfold new business opportunities, how new technologies are helping SMBs provide better customer analysis to help grow business, some best practices for SMBs to more effectively manage a more global and remote workforce to increase overall productivity and the top challenges SMBs face today as the consumer purchasing patterns change.
Podcast Info: Length: 19:48 mins. Format: MP3. Rated G for all audiences.