Get To Know an MSP: Breakthrough Technology Group (BTG)
Breakthrough Technology Group, Inc. – BTG
Managed Telecom and IT Services
CEO – Jeff Kaplan
May 27, 2015 was a red-letter day for Breakthrough Technology Group, Inc. (BTG) in that it had two major announcements for its new partner programs: BTG Partner and BTG Private Cloud Partner. I spoke with CEO Jeff Kaplan about the new partner programs and BTG’s cloud offerings.
Podcast Info: Length: 26:15 minutes. Format: MP3. Rating: G (All audiences).
BTG Partner Program
The new BTG Partner Program opened to consultants, systems integrators, vendors and agents to offer cloud computing and services to enterprise, and midmarket and smaller businesses.
“When you look at the consulting community, there’s a ton of partners out there who don’t have a recurring-revenue stream and who are looking for the right partner, and the right reliability for their customers,” Kaplan said. “Those are relationships we’re looking to build.”
This program really focuses on the consultant community in an attempt to broaden BTG’s reach into smaller companies and to bring recurring revenue to consultants. BTG is also trying to help those consultants and VARs extend their reach and transform their businesses into a more sustainable format by enabling these new partners to leverage cloud services for their customers.
The program includes three levels for participation:
- Adviser, which qualifies a customer, and initiates a discussion between BTG and the customer;
- Reseller Billing Only, which becomes BTG’s client on behalf of the customer in terms of billing; and
- Reseller White Label, in which everything, from the support portal to answering of phones, will be branded as the partner.
For consultants and vendors who want to use BTG’s infrastructure and cloud services as their own infrastructure, BTG offers a so-called “White Label” partnership where BTG becomes an extension of the partner for customer support. This partnership enables small consultancies the opportunity to offer a wider range of services and technologies to their customers with extended support from BTG.
BTG Private Cloud Partner Program
Systems integrators, VARs, and agents are now able to deliver secure cloud solutions, offer Tier-1 data center, applications and services without capital investment. This partnership program lowers the barriers to cloud solutions business for its partners, which otherwise would be unreachable due to the costs associated with infrastructure, networking, and support personnel.
“Analysts and industry experts worldwide agree that private cloud offers a tremendous opportunity for solutions providers to mitigate risk and deliver a secure, efficient computing experience,” said Kaplan. “Our Private Cloud Partner Program will open new doors for businesses of all sizes and markets by creating supplemental revenue streams, taking their companies to unprecedented heights.”
As a managed services provider, BTG puts itself in the background as the support system for its partners.
BTG’s Cloud-based Offerings
A major pain point for companies is how to manage desktop computing. To that end, BTG offers its AppsAnyplace solution that includes fully managed, hosted, custom virtual desktops and applications. The pain points of desktop computing are support costs, patch management, remote user support, consistent desktop environments, standardized applications, malware problems, and data security.
The standard Desktop-as-a-Service takes care of these issues by hosting virtual desktops in a private cloud environment and taking care of all support, security, and maintenance in the background.
BTG’s Private Cloud services leverage a highly redundant and virtualized security, networking, and SAN storage.
Private Cloud features include:
- 24×7×365 infrastructure and private cloud management
- Optional management and monitoring through the OS/Application layers
- Cloud environment to host client applications
- Optional replication of data and applications
- 24x7x365 Help Desk
- Support for dedicated virtual Linux and Windows servers
- Application and data security
- Consumption-based pricing
For SaaSAnyplace, BTG supports dedicated hosted Exchange Server, hosted SharePoint, hosted Lync Server, and hosted archiving & eDiscovery. For its DataAnyplace service, BTG uses Citrix ShareFile to enable users to use data on any device and for easy collaboration.
Founded in 2007, Breakthrough Technology Group (BTG) is a managed services provider that supports mid-market enterprise customers, through the use of advanced technology and telecommunications.