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Considering Crowdfunding? Check out The Ultimate Guide to Crowdfunding

July 23, 2014 1 comment

The Ultimate Guide to CrowdfundingIf you haven’t heard of crowdfunding by now, it’s not too late. Even if you have heard of it, you might not really understand it. The Ultimate Guide to Crowdfunding is your one-stop source for a lot of information on crowdfunding, successful crowdfunding projects, and the best sources/sites for crowdfunding. The Ultimate Guide to Crowdfunding is an infographic that has hyperlinks to more information about each topic, each source, and each story behind it.

At the top of the infographic, there are links for finding out exactly what crowdfunding is and an analysis of whether it’s right for your business.

On the infographic, you also have a profile of 14 of the top crowdfunding sites with an associated review and a success story.

One thing to note about crowdfunding is that you have to be motivated to raise your funds. It’s not a “set it and forget it” type of thing. And I want to warn you, the results in the success stories are not typical. They are big success stories. For all the projects that get funding, thousands more do not.

Kickstarter, for example, might be the biggest name out there, but in my opinion, it’s the worst of the lot because of its ‘all or nothing’ funding scheme. Again, in my opinion, Indiegogo is a much better site for funding those types of projects. I’ve seen too many good projects go unfunded on Kickstarter that would have benefitted from Indiegogo’s partial funding successes.

In other words, if you setup a $50,000 campaign on Kickstarter and you receive $49,999, you get $0. With Indiegogo, you get $49,999 or however much your contributors pledged toward your campaign. There’s also the problem of non-payment on some of these platforms. Some, like Kickstarter, take the pledges and hold them in escrow until the end of the campaign.

I have yet to use a crowdfunding site for any of my projects, although I’m pondering doing so within the next few months. I have contributed to a number of successful and unsuccessful campaigns on Kickstarter and on Indiegogo.

To setup a crowdfunded project, you have to offer your contributors ‘perks.’ Perks are tokens of your appreciation and incentives for people to contribute to your project. I usually don’t take the perks because I want the artists to receive all the funds I send them without strings and I don’t want them hassled with having to worry about perks when they should focus their energies on the projects that I’m funding.

Crowdfunding can be a great way to get your ideas off the ground, but remember that your contributors will hold you accountable for their earned perks and the project itself, so you’d better be prepared to deliver.

Generally, there’s no payback associated with crowdfunding, although I haven’t checked out all 14 of the sites listed on the infographic. The payback is the project. People like to contribute to something that’s bigger than themselves. Some people, like myself, like to contribute to artists and filmmakers to see just what’s possible through donations. It gives me the power to help people realize their dreams that otherwise they might not have the opportunity to do so.

If I ever win the lottery, I will set aside a portion of the money for artistic projects and endowments. I think that there’s no greater achievement in this world than to create. Whether it’s a mural in the ‘hood’ or a feature-length film, I want to see it happen.

But, this isn’t about me. It’s about the projects and their creators. Crowdfunding is an excellent way to put something into action. If you have the money, go to some of the listed sites, pick some projects, select your perks (if you want them), and fund some hope. If you, on the other hand, are someone who has a project in mind that crowdfunding is a fit for, sign up on one of the sites that’s appropriate for your project and get busy.

Remember that the perks you offer can be very small, such as mention on a website as a contributor. But, as the amount of contribution rises, so do the perk values. Some people offer all expenses paid trips to large contributors, special privileges to the project, part ownership, or some other creative perk. While this is not a review of one particular site/system over another, crowdfunding is a thing and it’s a good thing.

Your mission, should you choose to accept it, is to sign up, log on, create your campaign, develop your perks, and get busy on that project. And one of the ancillary requirements of your campaigns is that you let me know about them. No, I’m not kidding. I’ll even help fund some of them.

I’d like to thank Choice Loans for sharing this infographic.

Buyer Beware: The Hidden Costs of Free Software for Nonprofits

July 8, 2014 Comments off
Contributed Article bNon-Profit Easyy Gretchen Barry, of NonProfitEasy.com
The Appeal and Illusion of Free
When it comes to purchasing new software, many organizations do so to increase efficiency, save time, and reduce costs. This is particularly true of nonprofits, which often have limited staff and busy schedules.
 
Enter “free” software: on its surface, a simple, cost-effective solution. However, free software isn’t always free, and nonprofit executives often learn this the hard way: after incurring costs from implementation, consultants, ancillary features, support, and ongoing maintenance. These costs add up to more than a solution with an upfront cost but long-term savings.
 
Below are pitfalls to avoid and tips to help you select something that will be a better fit for you, your nonprofit, and your budget over the long haul.
 
The Misleading Sales Pitch
Low purchase prices and robust “communities” of users tempt nonprofit executives to invest in these free solutions. However, the “free” program is typically a bare-bones solution, containing only limited functionality. The sales staff exalts the limitations as a selling point, telling potential clients that their software is highly customizable. While this is true, it’s this customization that contributes to the overall cost.
 
If You Can’t Implement the Software, It Will Cost You in the Long Run
Consultant fees for implementing a system you can’t negate any initial cost savings. Why? Transforming the basic software into a usable solution for your organization typically requires consultants. Most nonprofits do not have IT personnel on staff, which means that they are completely dependent on these consultants to implement the software. More complex features increase implementation cost. Consultants work on an hourly basis, often charging up to $150 per hour. And once the system is up and running, the staff needs to learn how to use it. There is often limited documentation on these low-cost products, and the trainers to help also cost additional money. What does this say about a system that is so difficult to understand that it requires consultants to manage? In the end, the nonprofit could have paid a higher up-front fee for an all-inclusive software solution and greatly lowered their costs.
 
How to Find a Comprehensive and Cost-Effective Solution
Organizations should look for all-in-one software solutions which don’t require external consultants to set up or maintain. All-inclusive CRM solutions will provide many of the above costs in their total pricing. That means that nonprofit executives know exactly what their up-front and ongoing costs will be.
 
Ask providers the following:
• How many of their clients require consultants or trainers during implementation.
• The price per hour for any consultants.
• The average cost of total implementation for most of their clients. 
• A detailed price breakdown of:
 – purchase price for the software
 – installation and implementation costs
 – customization options
 – migration of your data from the old to new system
 – ongoing monthly fees
 – staff training
 – ongoing product support
 
Research Now, Save Later
While it can be tempting to “save now and pay later,” it is worth your time, now, to do your homework, test drive software, and calculate the full cost of “free” and paid software solutions. Free often comes at a higher cost in the long run.
 
About the Author:
Gretchen is Director of Marketing for NonProfitEasy, an all-in-one software solution provider whose mission it is to change the status quo for the greater good. Gretchen’s passion is to ensure that every nonprofit has the technology to deliver services to their communities as affordably and efficiently as possible.

Cloud is Reshaping the World of Business for SMBs

June 29, 2014 Comments off

Cloud: Reshaping the World of BusinessOn Thursday, June 26, I participated in an hour-long IBM Business Insider Spreecast titled, “Cloud: Reshaping the World of Business,” where host Paul Gillin led the panel through a series of questions and thought points concerning Cloud and small to medium-sized businesses. There was also an associated Twitter Chat that used hashtag, #SMB4Cloud, that I participated in during the event. Though you can’t attend the live event now, you can click the link above and connect to the Spreecast and gain insight into the discussion that we had.

There were a few major highlights that sprang from the panel and participants. First, is the concept that mature businesses move slower to adopt new technologies than their newer counterparts do. Startups are especially onboard with new technologies, such as cloud computing, cloud storage, and Infrastructure as a Service (IaaS). Startups don’t always have the capital to purchase infrastructure and data center space that can run into the millions of dollars for the kind of computing power required to run high capacity applications, to store big data, to maintain a potentially huge number of customers, to supply adequate bandwidth, and to provide 24×7 service uptimes.

Startups have to leverage cloud computing, IaaS, and new technologies in order to get into the market and compete effectively against established businesses.

Second, cloud computing allows companies, at any stage of development, to get to market faster than is possible with traditional computing infrastructure. Provisioning times with IaaS is measured in minutes rather than in weeks or in months.

Third, using a cloud provider or managed service provider (MSP) allows a company to use expertise that might not be available within the company. MSPs also allows companies to leverage these skills that might be out of their salary range. SMBs can effectively compete on a scale and at a speed that wasn’t possible just a few years ago. Only large companies could move infrastructure, people, and skills fast enough and on a large enough scale to take on significant contracts. Cloud computing has opened up new possibilities and expanded business opportunities for SMBs.

Fourth, cloud computing offers a high level of simplicity for SMBs. There are services available that are very easy to use. If the business doesn’t require a lot of customization or specialized services, then cloud usage can be as simple as a few mouse clicks, which allows SMBs to use current employee skillsets to step into cloud services without the complexity.

Finally, the cloud transforms IT people into business people. Fixing computers and troubleshooting problems now shifts to a provider. IT people are now becoming more focused on business outcomes, customer satisfaction, and business growth rather than day-to-day break/fix and operational objectives of running an IT shop.

Panelists:

Paul Gillin – Paul Gillin Communications, Host.
John Mason – General Manager, Midmarket at IBM.
Laurie McCabe – Co-founder and Partner, The SBM Group.
Subbu Balakrishnan – CTO and Co-founder, Good.co.

One of the panelists noted that, “Cloud works for DIY and “Do It For Me” businesses alike.”

That statement covers the gamut of what cloud computing can do for businesses at whatever comfort or expertise level they have at their disposal. Although it’s difficult for some IT people, even CIOs, to see is that if your company isn’t an IT company, then there’s no reason to be in the IT business. Cloud makes it possible to be in the business you’re in, but have the computing power you need to run your business without becoming an IT business.

The conclusions from the Spreecast and the Twitter Chat can be summarized as the following:

  • Established businesses must embrace cloud computing to remain relevant
  • Startups and young businesses use new technologies and adapt faster
  • Cloud computing enables a faster startup and faster presence for new services
  • Cloud computing is transforming IT from a service to a business quality organization
  • IaaS significantly shortens infrastructure provisioning times
  • Cloud computing allows businesses to focus on business rather than on IT

Cloud computing, for some, is quite controversial, but few would argue that cloud isn’t transformative and a paradigm shift from business as usual. Businesses that want to remain relevant and those that want to become agile, or even virtual, should examine the possibilities of what cloud can offer them.

If you’re considering cloud computing for your business, check out IBM’s Cloud Computing Marketplace.
IBM_logoThis post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet.

I’ve been compensated to contribute to this program, but the opinions expressed in this post are my own and don’t necessarily represent IBM’s positions, strategies or opinions.

IBM’s Entry into Software-Defined Storage: Elastic Storage

May 30, 2014 Comments off

StorageBy now, everyone has heard of the hot new buzzword: software-defined data center (SDDC). SDDC is the new data center paradigm where everything is software-defined: network, computers, and storage. Yes, there’s underlying hardware making the whole thing possible but what do software-defined resources really do for us? The answer is simple: It abstracts hardware into pooled resources that users can partake of in discreet slices for cloud applications and for cloud workloads.

But the real story here is IBM’s venture into software-defined storage that it calls Elastic Storage. On May 12, 2014, IBM announced a portfolio of software defined storage products that deliver improved economics at the same time they enable organizations to access and process any type of data, on any type of storage device, anywhere in the world. Elastic Storage offers unprecedented performance, infinite scale, and is capable of reducing storage costs up to 90 percent by automatically moving data onto the most economical storage device.

For example, if a company has data that’s accessed infrequently, that data will be moved to tape or to low cost disk systems for archiving. Alternatively, data that’s accessed regularly or that requires high speed access will be moved to flash storage. Data redistribution is based on policy-driven rules and data analytics. This type of automated data movement shows cost savings of up to 90 percent.

“Born in IBM Research Labs, this new, patented breakthrough technology allows enterprises to exploit – not just manage – the exploding growth of data in a variety of forms generated by countless devices, sensors, business processes, and social networks. The new storage software is ideally suited for the most data-intensive applications, which require high-speed access to massive volumes of information – from seismic data processing, risk management and financial analysis, weather modeling, and scientific research, to determining the next best action in real-time retail situations.”

Elastic Storage features and benefits:

As for performance, IBM’s Elastic Storages boasts the capability of scanning over 10 billion files on just one cluster in less than 45 minutes. This type of performance as extreme implications for analytics and big data applications. IBM’s Elastic Storage solution is built for performance for big data and is based on the same technologies used in the Watson computer.

“Elastic Storage offers unprecedented performance, infinite scale, and is capable of reducing storage costs up to 90 percent by automatically moving data onto the most economical storage device.”

 

Part of Elastic Storage’s performance enhancement is due to IBM’s parallel data access technology: (General Parallel File System (GPFS). It eliminates the performance bottlenecks and so-called “choke” points of other data access algorithms and technologies.

What it all means is that now you have the same capability to access, analyze, and report on huge data sets in a fraction of the time it used to take to perform these analyses as large companies have. Elastic Storage puts the data where it needs to be to best serve you and your data requirements at a tremendous cost savings.

IBM Elastic Storage supports OpenStack Cinder and Swift interfaces. IBM is a platinum sponsor of OpenStack Foundation and is now its second most prolific contributor. It also supports other open APIs, such as POSIX and Hadoop.

IBM_logoThis post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet.

I’ve been compensated to contribute to this program, but the opinions expressed in this post are my own and don’t necessarily represent IBM’s positions, strategies or opinions.

The Hornet’s Nest Movie: Tribute Video

May 23, 2014 Comments off

If you haven’t seen the movie, “The Hornet’s Nest,” you should as soon as it’s available in your area. It’s one of the most powerful movies I’ve ever seen. It’s the year long story of veteran war correspondent Mike Boettcher’s embedded adventures with the US military in Afghanistan. The sounds, the action, the scenes, the bullets, and the bombs are all real. The Hornet’s Nest is a slice of life from the war in Afghanistan.

 

During the course of the movie, Mike Boettcher captures some of the most compelling war footage ever seen. And he also captures moments with his son, Carlos. Early in the film, you’ll hear panic in Mike’s voice when Carlos is pinned down by enemy fire. Bullets buzz by like bees. Bullets hit the trees just in front of Carlos and his life is in real danger.

One mission takes Mike and a platoon into the hornet’s nest. A two-day mission that stretches into nine. Exhaustion, fear, and casualties take their toll on the group.

Perhaps the most emotional moments in the film, though, are near the end at the muster. As the Sergeant Major calls roll, you can see the pain of battle in young men’s and young women’s faces.

If you see this film, you’ll never forget it. And you’ll know why young men’s dreams are haunted by battle scenes. The range of emotion you’ll feel in this movie span everything from fear to sadness to relief to happiness. Watch all the way to the end for outtakes and tributes to the men and women who’ve made the ultimate sacrifice in service to the United States of America.

Every parent who watches this movie will go home and hug his or her children or call the ones that aren’t close enough to touch. You’ll never be the same after watching it.

It’s rated R for language and violence.

I think everyone should see this movie.

My personal message to the people of Afghanistan:

I’m sorry for what’s been brought upon you and your families. I believe that you want the same things we want: to worship God, to enjoy your families, to work, and to live peacefully without any person imposing his will on you and your people. Please know that the American people mean you no harm nor wish you any ill will. We are not your enemy and we want you to be free from oppression. Our hearts go out to yours.

May Allah protect you and bless you all the days of your life.

The Story of Storlets: IBM’s Computational Storage Model

May 21, 2014 Comments off

Fast Data Forum - IBMCloud storage vendors generally use commodity servers as the underlying storage nodes that serve large data sets to users. IBM leverages storage node processing capabilities to execute computational modules, namely storlets, close to where the data is stored. The Storlet Engine provides cloud storage with the capability to dynamically upload storlets and execute them in sandboxes that insulate the storlets from the rest of the system and from other storlets.

Interestingly, IBM proposes that a Storlets Marketplace can be used as a repository of storlets from different vendors. An application on top of the storage can mash-up and use various storlets from the marketplace to create its logic and functionality.

Storlet Benefits:

  • Reduced WAN bandwidth used from fewer bytes transferred
  • Enhanced security through decreased data exposure
  • Cost savings from reduced amount of infrastructure
  • Compliance support from improved provenance tracking

The definition of a storlet is a bit elusive but can best be described as a unit of computation where required computations are brought to the data, instead of the other way around. Storlets can analyze each object and extract its metadata, including size, subject, resolution, format, and more. Storlets are dynamically loaded code. Perhaps the primary researcher and developer of storlets, Michael Factor, Distinguished Engineer and expert on Storage Systems at IBM Research in Haifa, Israel can explain in his own words:

“A new method of storing information is called object storage. This approach stores information as objects. Each object contains the data (the bits and bytes of our documents, movies, images, and so forth), together with metadata that holds user- and system-defined tags. These smart data objects include rich information – or metadata – that describes the content of the data, how the object is related to other objects, how the data should be handled, replicated, or backed up, and more.

Although object storage can store objects, manage them, protect them, and so on – it doesn’t by itself dramatically increase the rate at which we can extract value from objects. But what if we could turn a software-defined object store into a smart storage platform?

Storlets bring the computation to the data

A new research prototype called “storlets” holds the promise of greatly increasing the value we get out of storage and the speed at which we can access what we need. A new software-defined mechanism, storlets allow object storage to move the computation to the data, instead of the system having to move the data to a server to carry out the computation.”

The significance of storlets might not be immediately apparent but the real value is that the technology allows you to process data where it’s stored. This means that there’s no over-the-network data transfer, which saves both time and money.

“Our vision is to reduce costs, increase flexibility and improve security by turning the object store into a platform, and allowing the functionality of the object store to be extended using software.”

Also known as “computational storage,” storlets introduce stored procedures for storage cloud which provide the ability to run computations (“storlets”) safely and securely, close to the data in the cloud. Storlets typically run in a sandbox, loaded as objects and triggered by events on objects (e.g., put/get) or on their associated metadata attributes.

IBM researchers in Haifa, Israel have been working on prototyping storlets for several years in the context of European Union Research projects such as ENSUREVISION Cloud, and Forget IT.

You can view the entire 1:31 hour video that covers IBM’s software-defined storage offerings and research.

IBM_logoThis post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet.

I’ve been compensated to contribute to this program, but the opinions expressed in this post are my own and don’t necessarily represent IBM’s positions, strategies or opinions.

Categories: Articles, IBM

Clearing the Air about Windows XP’s Life Extension with 2X Software

May 12, 2014 Comments off

2X SoftwareSome people thrive on controversy. I am not one of those people, although I’m no stranger to it. On May 2nd, I posted a story on my ZDNet Consumerization blog titled, “Here’s how to extend the life of Windows XP indefinitely.” Currently, there are 75 comments and not all of them are pro Windows XP life extension. In fact, I endured a few hours of a Twitter battle about some of the product features discussed in the article covering 2X Software’s 2xLifeCyclePlus.

One of the “controversial” points was whether the 2XLifeCyclePlus product is or is not a Windows XP replacement shell. It is a Windows XP replacement shell. The shell replacement is meant to mitigate the problems arising from the fact that Microsoft no longer supports Windows XP. No longer supports means that Microsoft will no longer provide security updates, patches, or service packs to the now outdated operating system.

Who knew there could be so much controversy and angst over helping people to save money and extend the life of a beloved product? I, for one, did not.

Who knew that a project that I believe is basically commercial philanthropy could cause problems for so many otherwise normal people? Again, not I.

Several of the virtual chalk wielders stated that XP users should just “let go” of XP and let it die. To prolong it is more cruel than just sending it into the annals of history. Those who have to spend profits to accommodate Windows 7 or Windows 8 in their environments is also very cruel, especially when they already have something stable, usable, and low maintenance to use.

In this podcast, Scott Sims, 2X Software’s Sales Director, and I discuss the 2XLifeCyclePlus product and its features plus its relationship to the 2X Application Server XG product, which is similar in function to the Citrix Presentation/Application Server but at approximately 25% of the cost.

Podcast Info:

Format: MP3. Length: 13:19 mins. Rated: G

Twitter: @2XSoftware

Categories: Articles, Hot Topics, Podcasts

Watson’s Mobile Challenge: What could it mean?

March 28, 2014 Comments off

WatsonBy now you’ve probably read all about IBM’s Watson Mobile Developer Challenge, but what you might not know is what the long term implications of such a challenge are. The primary implication is that mobile developers will be able to tap into the power of Watson via mobile applications or apps. I know it sounds like a cliché, but the implications of the mobile to Watson connection are only limited by developer ability and imagination.

I had the pleasure of speaking with Carlos Paez, IBM’s Lead Mobile Developer, MobileFirst Global Center of Competency. Carlos will be developing some reference applications to help challengers get started on creating mobile apps. You can watch the IBM Watson Mobile Developer Challenge Virtual Roundtable video (below) to get a full explanation of what’s going into the challenge and how it works.

[youtube http://www.youtube.com/watch?v=nQCfzYNHqow%5D

The video is 32:31 minutes long and also features Jen Knecht, Director for IBM MobileFirst Marketing, Sridhar Sudarsan, CTO for IBM Watson Ecosystem, Ron Norman, Chief Architect for IBM Mobile Innovation Labs.

And now back to the implications of this challenge and what it could mean for developers and users alike.

One significant implication is for driver-assisted navigation. For example, if you’re travelling by car, you could ask the app about weather reports, road conditions, hotels, gas stations, restaurants, rest areas, and points of interest without ever looking away from your steering wheel.

For television watching, not only could the app learn your watching habits, but it could also steer you toward shows and series that you want to watch based on a question such as, “I’d like to watch a comedy starring Steve Martin.” In seconds, the app would display a list of those comedies in order according to your watching habits and preferences.

Emergency responders could use an app to diagnose and treat trauma patients in car accidents, in fires, or in natural disasters. More lives could be saved and shorter recovery times might be possible by giving the proper treatment to patients in the field.

In education, a Watson-powered app could be used to drill students prior to an exam or to assist students in learning a new language. Teachers could use an app to create adaptive tests for students to assess their level of achievement on a particular topic.

“The power of Watson in the palm of your hand is a game-changing proposition, so we’re calling on mobile developers around the world to start building cognitive computing apps infused with Watson’s intelligence,” said Mike Rhodin, Senior Vice President, IBM Watson Group.” Imagine a new class of apps that deliver deep insights to consumers and business users instantly — wherever they are — over the cloud. It’s about changing the essence of decision making from ‘information at your fingertips’ to actual insights.”

But not every example of a Watson-based app has to be so practical. One could design an app to help predict March Madness outcomes or to narrow down the possibilities in a dream team challenge.

I see this new era of computing as expanding the possibilities for intelligent applications. It will allow humans to interact with computers in a natural way, via spoken or unspoken language. Wouldn’t it be cool if someone could write an app that would watch a deaf person using sign language and interpret those gestures into spoken words to a listener on the other end of a telephone conversation?

The Watson Mobile Challenge is an opportunity for creative thinkers to really show the power of their own innovative ability plus unleash the power of a supercomputer via a mobile app.

From IBM:

The IBM Watson Mobile Developer Challenge is part of the IBM MobileFirst strategy to help businesses of all sizes adopt mobile technology to better engage with customers and extend their businesses to new markets. The news also represents the latest milestone in the newly formed IBM Watson Group to fuel an ecosystem of developers, start-ups, tech companies and venture capitalists building Watson powered apps as part of the Watson Developers Cloud

To date, more than 1,500 individuals and organizations have contacted IBM to share their ideas for creating cognitive computing applications that redefine how businesses and consumers make decisions. In fact, global developers have created and plan to go to market in 2014 with Watson apps across a variety of industries.

IBM_logoThis post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet.

I’ve been compensated to contribute to this program, but the opinions expressed in this post are my own and don’t necessarily represent IBM’s positions, strategies or opinions.

Categories: Articles, IBM Tags: , , ,

Infrastructure Matters: Cloud Infrastructure Socialcast

March 24, 2014 Comments off

Infrastructure Matters SocialcastThis post is based on the Infrastructure Matters Socialcast panel discussion that focused on midsize business cloud infrastructure. The panel included in this Socialcast is host Paul Gillin, Scott Hawkins, Cal Braunstein, and John Alday. The Infrastructure Matters Socialcast is a one-hour video discussion about key topics facing midsize businesses concerning IT infrastructure, infrastructure outsourcing, cloud solution costs, and the changing nature of information technology.
About The Panelists
Paul Gillin – A veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively.
Cal Braunstein – Chairman/CEO and Executive Director of Research at Robert Frances Group, Inc. (RFG). RFG provides concierge advisory, consulting, and research services to business technology executives as well as to marketing/sales management for companies that provide IT communications services and products.
Scott Hawkins – IBM’s Program Director of X86 and Pure Systems Solutions organization.
John Alday – CEO of Cima Solutions Group (CSG). CSG delivers reliable and efficient IT solutions that create financial value for their clients. CSG offers its clients technology solutions from manufacturers such as IBM, VMware, Google, FalconStor, Compellent, Scale, and others.
Build or Buy Infrastructure
The first major topic covered by the panel is the question of infrastructure “Build or Buy”. Midsize businesses are focused on cost-cutting and optimization to better align themselves with today’s market. Some of those cost-cutting activities include making decisions about consolidation, virtualization, cloud, and outsourcing.
In the past, companies have built their own infrastructures and found that their systems were expensive to maintain, expensive to manage, and were vastly underutilized. Business discussions then turned to virtualization, optimization, and outsourcing.
The problems facing midsize businesses in this are a general lack of expertise in moving away from traditional computing models, a sticker shock of moving all infrastructure to an outsource provider, and a fear of using cloud-based solutions for a variety of reasons including cost, security, and control.
Infrastructure: On Premise or Off?
Then came the question of developing an on premise solution or opting for off premise. In other words, depending on where your business is in its life cycle, the correct answer might be different. For example, if your business is a startup or in its infancy, your best option is an off premise, cloud-based solution. You haven’t yet committed resources to on premise infrastructure.
Mature businesses will likely develop in-house cloud solutions to better serve their internal needs as well as their customer’s requirements.
It is every business in between those two that creates the dilemma, but the consensus is to implement a hybrid solution, which means to migrate some infrastructure to a provider as systems “age out”. This hybrid approach makes sense for most businesses. Financially, migrating toward a hybrid infrastructure means that business critical systems will remain in-house, while other systems will be placed at a cloud provider location. Think managed service providers (MSPs) here.
Cloud Cost Creep
Unfortunately, as the panel noted during the discussion, sometimes businesses find that there’s a cloud cost “creep” involved in migrating to an outsourced model. Cloud cost creep is the upward spiral of costs associated with moving your infrastructure, especially storage, to the cloud. Storage costs are still not where they need to be for a mass exodus from the private data center to the cloud.
However, there are currently available solutions for businesses to take advantage of, such as “pay as you go” models and metered usage. The pay as you go scenario involves using cloud infrastructure on an as needed basis and only paying for what you use.
Metered usage gives businesses the opportunity to charge back cloud costs to clients, to business units, and to individual teams. It also provides an excellent means of tracking usage per application so that businesses can make future deployment and support decisions based on cost vs. benefit of their solutions.
Investment Decisions and IT
The panel brought up an interesting topic about involving IT when making decisions on business direction. The problem with business integration with IT, historically, has been IT’s reluctance to become involved and the lack of understanding, from the business perspective, of what IT actually does.
The solution is fairly simple: Integrate IT into business direction discussions, without the use of jargon, and empower the IT staff to focus more on the business instead of just its niche piece of the company’s operations.
Is the Cloud Changing the Culture of IT?
Cloud is changing IT’s focus from its traditional role into a more “services” culture. There’s a lot less focus on hardware, maintenance, and management and more time spent on business and providing service to its customers. People skills are now more valuable than technical ones.
The reasons for this are not surprising given that hardware is getting “smarter,” automation is more available, management is centralized, virtualization and cloud infrastructures are more prevalent, and businesses now want employees who are more in tune with customer’s needs and the forward movement of the business.
The ultimate IT staffer will not only have an understanding of services and architecture, but also about business needs, such as cost-cutting, optimization, and intelligent outsourcing.
Future of VARs
VARs will also have to change their focus from providing a combined hardware/software/consulting solution to businesses with a service and consulting role. As the days of individually owned hardware come to a close and MSP and data center-owned hardware increases, VARs will have to alter their business models to partner with those providers.
Currently, MSPs and other providers concentrate on supplying infrastructure, environmental protection, and maintenance and leave most of the consulting and software solutions to VARs.
Infrastructure Matters
Your next steps in looking at your infrastructure are to evaluate where you are from an efficiency perspective. Look at your utilization. Look at your infrastructure resiliency. Look at your overall technology. Extreme advances have been made in the past five years in power consumption, speed, virtualization, and management. If you don’t have the expertise in-house, seek out a solution partner and find out what’s available to you.

IBM for Midsize Business
This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet.

I’ve been compensated to contribute to this program, but the opinions expressed in this post are my own and don’t necessarily represent IBM’s positions, strategies or opinions.

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